Lynsey Alexander’s name is synonymous with a refined, expressive and ever-evolving breed of beauty. Long moved by make-up’s enduring potential to embolden and empower, she is an artist renowned for her ability to traverse the line between the classic and the thoroughly modern, the minimal and the daring, the exuberant and the unexpected.

Based in London, Lynsey’s reputation and position sees her travel the globe, transcending faces of the world’s most famous models and celebrities, operating in the highest echelons of fashion editorial, advertising and shows. Lynsey values her community of collaborators as a rich and enduring creative stimulus for her output.

In August 2023, Alexander was announced as the Global Creative Make-up Artist for Prada Beauty. In this position, Lynsey has called on her know-how, not just as a global make-up artist, but also as a beauty explorer with a passion for boundary-breaking technology, to transform creative briefs into beautiful and iconic products.

“Beauty is – to me – a dialogue of extremes. I love the interplay between disruption and conformity. In this new chapter with Prada, stepping into a world where technology confronts the sense of beauty as we know it excites me hugely. As an artist I always hope to cultivate this free spirited state of mind” – Lynsey Alexander